Google Ads Promotion Mode: Peak-Season Bidding for Search and Performance Max Without the Rollback Risk
In mid-June 2026 Google Ads launched Promotion Mode (beta) for Search campaigns (including AI Max features) and Performance Max, letting advertisers temporarily loosen ROAS tolerance and add budget during a promo window with automatic rollback at the end. When cross-border sellers should use it, when to skip it, and how it differs from manual budget and bid changes.